IT'S ALL ABOUT UX, TECH, BIZ & PEOPLE.

In a context of growth through the acquisition of other higher education institutions, YDUQS was facing a great challenge of optimization, product iteration and experience standardization. As such, I led a team of 5+ very talented product designers, alongside stakeholders, developers and other leadership to build a new Whitelabel Cross brand Portal, ensuring sustainability and positive business impacts in our user acquisition initiatives. (project currently under NDA)

In an organization with 50+ designers, process improvement and sustainability is crucial for success. As such, in partnership with other Design Leads and Managers, I structured the basis for a standadized and improoved design process across our organization. As such, I am responsible for leading the UX Research Ops and Content Ops team, as well as I work side by side with our Design System team to ensure the scalability of the design initiatives at YDUQS. (project currently under NDA)